Case Study - How a Website Modernization Led to 30% More Opportunities for MIMSA

The Challenge

MIMSA is synonymous with experience and trust in the world of machinery. However, their website didn't reflect that reality. Built on an old version of CakePHP, the platform was slow, lacked an attractive design, and posed security risks. Their quoting form was too basic for the complexity of their products, making the process difficult for both customers and their sales team. They needed a technological leap to put them back at the forefront.

What We Did

In Inodata, we proposed a comprehensive solution. We migrated the old platform to PrestaShop, a robust and modern e-commerce system whose core runs on Symfony, ensuring security and scalability. But the real magic was in the customization:

• Custom Quoting Module: We developed a quoting module from scratch, specifically designed for MIMSA's business rules. Now, the process of quoting complex machinery is intuitive, fast, and efficient.
• Improved User Experience: We implemented user-friendly design templates and a completely revamped administration interface. Capturing new products, adding videos to enhance their presentation, and managing inventory is now a simple process for the MIMSA team.
• Full Visibility: Both the sales team and management now have a clear view of the status of each quote, allowing for timely follow-up and better reporting for decision-making.