Case Study - How MIMSA Unified Sales, Catalog, and Quoting in Odoo — and Brought AI Along the Way
With over 30 years of history, MIMSA is a pillar in the metalworking industry. After modernizing their website, they took the next step: migrating their whole operation to Odoo and automating processes with AI.
- Client
- MIMSA
- Year
- Service
- Odoo Implementation & AI Automation
The Challenge
The first modernization with PrestaShop gave MIMSA a fast, secure site with its own quoting tool — and the results showed up quickly. But another obstacle soon appeared: the website, sales, inventory, and accounting were still separate pieces that had to be reconciled by hand. Every approved quote meant manual steps between systems, and properly cataloging hundreds of machines — each with its own technical specs — was eating up valuable time from the sales team. MIMSA needed to stop managing disconnected platforms and start operating from one place.
What We Did
As an Odoo Ready Partner, Inodata proposed and ran MIMSA's full migration to Odoo 19, making sure the business never skipped a beat:
- Zero-downtime migration: the site kept taking orders and quote requests every day while we migrated in stages, so not a single lead was lost along the way.
- A quoting tool built for heavy machinery: instead of a traditional online store, the site now works as a B2B quoting tool. Prices stay hidden until a MIMSA salesperson validates and sends the formal quote — the way this kind of sale actually works.
- AI-generated spec sheets: we worked closely with MIMSA's team so AI could take the basic data captured for each machine and automatically generate sales-ready descriptions and full technical spec sheets, optimized for search engines — work that used to take hours per product.
- Sales, quoting, and accounting in one place: quotes and invoices are now generated, tracked, and collected from the same system, with a polished design that links every product back to the website.
- Full catalog migrated without losing search rankings: MIMSA's entire catalog moved over to Odoo, with automatic redirects protecting the traffic they'd already earned, while Google Analytics and Search Console stayed connected throughout the process.
- Odoo 19
- Odoo Ready Partner
- AI Automation
- B2B Quoting
- SEO
The Inodata team got involved in our processes and understood how we operate. Thanks to that, they were able to deliver a robust system that truly helps us in our day-to-day operations. Odoo is a very powerful tool, but without a team to help you integrate it, the learning curve and the training would have been far more complex, and we wouldn't have gotten the tailor-made fit we received.
- Unified ecosystem: website, sales, quoting, and accounting
- 1
- Catalog migrated without losing earned SEO rankings
- 100%
- Spec sheets and product descriptions generated automatically
- AI
- Years of industry experience
- +30
If, like MIMSA, you're looking for a partner to make your Odoo implementation a success, tell us about yours. We'd love to talk, bounce around ideas, and help you find the best way to finish it — or to start it, if you're still deciding whether Odoo is right for your business.